Before launching or growing a business, it is important to identify your target market and new market segments. Is there a demand or growing demand for your product or service? Who is buying or selling something similar? All these questions and more must be studied to make key business decisions in your small business.
Learn about the following, plus more:
-The importance of Market Research
-Tools to conduct Market Research
-Small businesses & their target markets
-Relevant industry trends & what they mean
-Competitors & how small businesses compare
-Quantifying Market Research for business decisions
*This in-person session is presented by the UTRGV SBDC and co-hosted by the RGV Hispanic Chamber of Commerce.