Coffee with the CEO

VIDA, responsible for implementing and maintaining regional alliances for resource development and public funding in the educational non-profit sector for workforce development. Prior to this role, she also served as VIDA’s Deputy Executive Director and Director of Finance. In addition, she has over 8 years of accounting and financial management experience in the private and public sector among industries of healthcare, not-for-profit, and media, including ranked Fortune 500 company, Comcast/NBC Universal.

Felida is a Certified Public Accountant and an active licensee of the Texas State Board of Public Accountancy. She holds a Master Degree of Accountancy from the University of Texas – Rio Grande Valley and a Bachelor Degree in Business Administration with a major in accounting from the University of Texas – Pan American. Felida is very passionate about higher education attainment and expanding accessibility to equitable education opportunities. She believes education builds the best workforce and through human capital investment, our communities can enhance employment opportunities and impact sustainable economic growth.

Felida's character revolves around giving back to the community and creating a socioeconomic impact among our underserved demographic. For these reasons, she actively volunteers her time to promote community involvement, currently serving as a board director for local organization, City of Mercedes Chamber of Commerce. She is also currently involved in leading the counseling subgroup of Hidalgo County’s Prosperity Taskforce, a recent initiative launched by Judge Richard Cortez to address the ongoing challenges of poverty and promote economic mobility through education.