Do you use social media for your small business? Are you ready for 2024?! Social media has transformed the way businesses engage with their customers, and the trends in 2024 are leading us to take this interaction to new heights. In 2024, video content dominance, influencer marketing evolution, personalized experiences through AI, augmented reality, social commerce expansion, and micro and nano influencers will shape the social media landscape. Furthermore, social messaging apps, user-generated content amplification, sustainability efforts, voice search optimization, live streaming, social media listening, and data privacy will play integral roles in effective social media strategies. As technology continues to advance, companies must stay updated with the latest trends to effectively engage their target audience and drive business growth! Join us to learn more about all the above and the following: • Brand review • Social media benefits • What’s new in 2024? Social media trends • Social media best practices This webinar is presented by Patty Rojas with Monarch International Design. This webinar is hosted by the UTRGV SBDC and the BBVA Foundation with promotional support from participating resource partners, including the Texas South-West SBDC Network, Brownsville Chamber of Commerce; Consulate of Mexico in McAllen; Edinburg Chamber of Commerce; Greater Alton Chamber of Commerce; Greater Pharr Chamber of Commerce; Greater Mission Chamber of Commerce; Harlingen Economic Development Corporation; Palmview Chamber of Commerce; Rio Grande City Economic Development Corporation; Rio Grande City Greater Chamber of Commerce; Rio Grande City Public Library; Rio Grande Valley Hispanic Chamber of Commerce; San Benito Chamber of Commerce; South Padre Island Chamber of Commerce; Starr County Industrial Foundation; Weslaco Area Chamber of Commerce & Visitors Center.