(RGVHCC) UTRGV SBDC Webinar: Get Found Online: Digital Marketing Basics for Small Business Success

Description

Location: Online Webinar – UTRGV SBDC

Description:
In today’s digital world, your customers are online—are you? This webinar is designed for small business owners who want to boost visibility, attract more customers, and grow their business using simple, effective digital marketing strategies.

Whether you're just getting started or looking to sharpen your approach, you’ll learn why being found online is essential—and how to make it happen.

Topics Include:

• Traditional vs. digital marketing and why the difference matters
• Identifying and reaching your ideal customer through a buyer persona
• Key digital channels, including email, social media, and search engines
• The basics of inbound vs. outbound marketing
• Creating content that attracts and converts
• Setting SMART digital marketing objectives for your business