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Crafting Your Small Business Identity

Date and Time

Thursday May 22, 2025
2:00 PM - 3:00 PM CDT

Website

https://utrgv.zoom.us/webinar/register/3817458767224/WN_E5AFPz0XT4iAHD6kndWjjQ#/registration

Crafting Your Small Business Identity

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Description

Who are you?

Why is branding crucial for a NEW business?

Creating an effective brand - your business identity - starts right at the beginning of your entrepreneurial journey! It's essential to create a framework that is not only distinct to your business but also easily recognizable by your customers. When executed effectively, an effective brand ensures that your business remains at the forefront of customers' minds. This session is designed to guide new businesses in shaping their brand or identity. Webinar Highlights: -What constitutes a brand or identity? -Why is branding significant? -The three core principles of branding -Steps to develop your brand or identity -How to protect and sustain a successful brand or identity

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Established in 1997, the Rio Grande Valley Hispanic Chamber of Commerce is based in McAllen, Texas and serves members throughout South Texas. RGVHCC works with partners across the region and state to provide tools and resources designed to empower businesses of all sizes.

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